By virtue of their unique technical specifications and cultural valences, recorded audio formats bring issues of science and technology, industrial organization, artistic and cultural production, and media interplay to the fore. This biography examines the flexi-disc or flexi and its emergence in the PRC after 1968. It pays particular attention to the ways in which the Chinese flexi was deployed in a manner at odds with global trends: rather than be tied to subscription magazines, the Chinese flexi was the purview of local stations broadcasting over loudspeaker.
Radio was a major way for the Chinese Communist Party to transmit the voice of the central government into family homes and workplaces situated all throughout the country. Villages, schools, industrial enterprises, and government organizations were all outfitted with PA systems, and local radio operators tuned in every day to relay broadcasts from the Central People’s Radio in Beijing, so that everyone was kept on the same ideological wavelength about how to understand the latest political, economic, social, and cultural changes occurring in Mao’s China. In practice, listening to the radio took on a variety of different meanings in people’s everyday lives.