The Mao Era in Objects
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Agricultural Tools (农具)

As objects impacting both daily life and economic well-being of the rural population, agricultural tools were a central concern to farmers since the imperial era. During both the Mao era and the Reform era their technological improvement stood high on the political agenda. Orienting themselves to foreign models and native innovations these tools were expected to contribute to economic growth by raising agricultural productivity. This biography introduces a number of agricultural tools used during the Mao era that were shaped by social and political forces on both the central and the local level.

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Mao Posters (毛泽东画像)

The Cultural Revolution (1966-1976) is inextricably bound up with images of uncountable numbers of propaganda posters, and Red Guards. Poster production reached a climax during the period, turning the event into a media spectacle. Mao Zedong’s image graced millions if not billions of these posters, dominating all aspects of life. After Mao’s death in 1976, his veneration came to a halt. However, the new leadership realized that doing away with Mao was impossible. Over the years, posters have been replaced by television and online propaganda. With Mao’s likeness gracing Chinese banknotes, 'Grandpa Mao' now has become a sought-after commodity.

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Murals (壁画)

Many propaganda images were produced by cultural workers to be experienced on public walls, either as murals or blackboard paintings. In villages and communes, mural and wall images were key visual forms for conveying ideology, popular knowledge, and political campaigns, but peasants also participated in making propaganda as mass art. During the Great Leap Forward, peasants were mobilized through the mass mural campaign in order to demonstrate the creative revolution in the countryside. In order to understand how these images became so pervasive in message and style, this entry describes the production, themes, and major concepts behind wall art.

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